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Profile
SK 21 Project |
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SK
21 Project
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 The
founder of the Shinkong Group, Mr. Ho-Su Wu, advanced the motto
that "MAINTAINING THE STATUS QUO MEANS LAGGING BEHIND:
PROGRESS STEMS FROM RESEARCH AND DEVELOPMENT" as ShinKong's
guiding light. Today, given the huge environmental challenges
of the 21st century, Shinkong Synthetic Fibers Corp. aims to
pursue a feasible research program designed to push the envelope on
existing chemical fiber knowledge within a green framework. The next
three years are to be focused on what,SSFC visionaries have named the
"SK 21 Project". The final goal of this project is to
establish the SK 21 Foundation as the basis for Shinkong’s development
into the 21st Century. |
The
main directions of "SK 21 Project" include:
1. To aesthetically enhance and substantially improve working
environments and strengthen SSFC CIS.
2. Revamp the organization by encouraging youth-oriented
initiatives as well as education in new technologies for
advanced personnel.
3. Streamline the rewards and treatment system to achieve
greater integration between employee income company goals.
4. Identify new strategies for marketing, production and R&D.
5. Strengthen the core principles of "pragmatism &
realism", "a methodical approach", "fairness
& transparency", and "team spirit".
The
SK 21 project will push for a communications platform centered
around the internet with satellite symposiums and a streamlined
proposal system. As to organizational restructuring, we plan to
divide longitudinal organizations into four business groups based
on the maturity difference of individual products in the market.
The first business group is earmarked to manage Staple Fibers
& PET divisions and so on SBU. The second business group
will manage the Filament Yarn & Industrial Yarn divisions,
the Huachun business division and so on SBU. The third business
group will handle the Film division, Engineering Plastics, Shinkong
Industry (Hangzhou) Ltd. And so on SBU. The final new business
group will manage the project investment division, UBright
Optronics Corp, Shinpont Industry Inc. and potential new businesses.
Together, these four business groups will not only reflect the
management of longitudinal direction but will also strengthen the
coordination of crosswise organizations. As each business group's
exclusive SUB will be expected to actively plan and implement
competitive strategies specific to its own products and market
characteristics, SSFC will give each SBU more autonomy of decision
at the policy level while expecting each individual SBU to reach
higher goals assume greater portion of risk and responsibiliuty
for profit and loss.
In addition, SSFC will combine the former R&D division and the
new product extension division under the unified direction of a
new "R&D Committee", and establish organizational
mechanisms for crosswise contact that will enhance contact between
marketing and R&D. This new committee forms the main axis of
SSFC’s thrust to extend itself deeper into high-tech industries:
the General Manager will sit as Chairman while the Managers of
each business group will serve as members sitting on the R&D
Committee. Under the framework of the Committee, the corporation
will collaborate horizontally, respond to market demand fully,
transform client demands into coherent R&D strategies,
and enable R&D Department and New Product Promotion
Department to act more proactively to capture the essentials
for success.
SSFC's short-term goal is to exploit existing value chains
and establish a stable foundation in the downstream
industries. Once this foundation has settled, the scope will
be extend to upstream industries, leading to the construction
of a complete production system. Future projections call for
the budget and speed of R&D to increase accordingly. Above
all, the direction of R&D needs to be aligned with market
demands to respond to the challenges of rapidly shortened
product lifecycles.
SSFC possesses an excellent corporate culture, a mature R&D
foundation and a stable capital-raising ability. These factors
combine to form a dynamic synergy that promises continued
success. On this basis, SSFC will realized its vision
for the future: to become a technologically advanced polyester
enterprise devoted to sustainable growth. Over the next three
years, SK 21 will become the common language for SSFC’s
restructuring. I sincerely hope that we will all join together
in this historic transitional moment and contribute to making
Shinkong one of the great’s in its field. |
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